Semester 1

• [CBE-102] [6 ECTS] Principles of Marketing
  The purpose of this course for students to acquire knowledge of basic concepts that are embedded in the marketing functions of modern organizations. The focus is on concepts and issues associated with marketing products and services to consumers. Specifically, the goal is for students to learn about the marketing environment by analyzing the market and implementing successful marketing strategies in this environment. Students will also be able to apply scientific concepts to design a complete marketing plan for their product. This course contributes to familiarizing students with various activities in the field of marketing, contributing company to be competitive and successful in the market.
• [CBE-101] [6 ECTS] Introduction to Economics and Business
  The primary purpose of this course is to develop a basic understanding of the major economic concepts and theories used in analyzing economic issues. This course is designed in a way to equip students with basic principles, concepts and techniques in doing economic analysis. At the end of the course, the students should be able to “think like an economist”. This course provides a survey of the principles of micro- and macroeconomics with a focus on applied managerial decision-making in a global setting. Upon completion of the course, students should be able to: utilize the demand and supply model to determine the impact of changes in demand or supply on price and quantity; define GDP and describe its measurement, uses, and limitations as a measure of economic well being; define Inflation and describe its measurement, consequences, and how to adjust for it; as well as describe the role and tools of a central bank.
• [CBE-103] [6 ECTS] Principles of Management
  The purpose of this course is to familiarize students with the basics of management, its genesis, definition and basic principles which should be based on the work of any future manager. This course also aims to acquaint students with knowledge of the basic functions of management as planning, organizing, coordinating, motivating and controlling. Mastery of this subject will provide students with the ability: - To learn the basics of management and to enable them to give concrete examples. - To be able to see the mastery of this subject as the need and acquiring knowledge to be in the context of practical application of learning. - To think of an effective way this will help them to face with business problems in their future life.
• [3 ECTS] Elective course - Albanian/Macedonian Language
  • [MAPP1010] Macedonian Language for Professional Purposes 1
    Upon completion of the course Macedonian for Professional Purposes 1, students are expected to broaden and strengthen their abilities for more advanced written and oral expression in Macedonian in the context of the different professional settings. Students are expected to be able to read, write and comprehend various professional texts in Macedonian. They are also expected to acquire knowledge and skills about the general terminology from the field of law, business and economy, administration, computer sciences, language and communication and to be able to use that terminology in the framework of their future professions. Besides accomplishing these professional aims, students are expected to become more autonomous language learners and be able to think critically about different topics in a multilingual and multicultural environment.
  • [MAPP1020] Macedonian Language for Professional Purposes 2
    Upon completion of the course, Macedonian for professional purposes 2, students are expected to reconfirm and expand further their abilities for advanced written and oral expression in Macedonian, in the context of their future professions. They should be able to read, write and comprehend different kinds of professional texts in Macedonian, to analyse and discuss those texts, as well as to create their own documents, including professional biography in Macedonian (CV). They should also expand the knowledge of specific terminology from the field of law, business and economy, administration, computer sciences, language and communication and be able to use that terminology in simulation of authentic situations from the professional environment, in debates and exchange of opinion regarding different aspects of these professions.
  • [BS018] Macedonian Language for Beginners 1
    The programme Macedonian Language for beginners 1: reading, writing, listening and speaking. Through special exercises and lectures introduction to basic communication in Macedonian language is provided, i.e. introducing, greeting, presentation, enriching vocabulary and write and understand short texts. When we created this program we took into the consideration that students can apply the acquired knowledge further. The material is processed under the principle of combined lectures and exercises, and continuous tasks through which students are actively involved during class and participate with their questions and suggestions.
  • [BS152] Macedonian Language for Beginners 2
    The programme Macedonian Language for beginners 2 includes: reading, writing, listening and speaking activities. In this course the following issues are covered: daily routines, planning activities for the next period, description of persons, places and objects. When we created this program we took into the consideration that students can apply the acquired knowledge further.
  • [BAM1010] Albanian Language for Beginners 1
    Albanian Language course for beginners 1, is prepared with the purpose to enable the students, who do not have basic knowledge of the Albanian language, to get to know the characteristics of this language, to gain knowledge of the linguistic structure of the Albanian language, and to extend and apply their knowledge in everyday situations. Correspondingly, they will gain knowledge on the structure of the Albanian language, will overcome a modest set of various lexical and grammatical categories which will enable simple conversations. Even though, it is a second level course for beginners, the course is designed to be flexible and to adapt to the capabilities and interests of students.
  • [BAM2010] Albanian Language for Beginners 2
    Albanian Language course for beginners 2 is prepared with the purpose to enable the students, who do not have basic knowledge of the Albanian language, to get to know the characteristics of this language, to gain knowledge of the linguistic structure of the Albanian language, and to extend and apply their knowledge in everyday situations. Correspondingly, they will gain knowledge on the structure of the Albanian language, will overcome a modest set of various lexical and grammatical categories which will enable simple conversations. Even though, it is a second level course for beginners, the course is designed to be flexible and to adapt to the capabilities and interests of students.
• [3 ECTS] Elective course - English Language
  • [BENP-01] English Language for General and Professional Purposes 1
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-02] English Language for General and Professional Purposes 2
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-03] English Language for General and Professional Purposes 3
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-04] English Language for General and Professional Purposes 4
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BEN-05] English Language 5
    Academic English is a one semester course which aims to enable the students with skills which can facilitate their language learning and their study progress in an academic teaching and learning environment. The number of hours is 30 (100 minutes once per week). The course should enable students to use those skills in both foreign language (native language classroom) as well as content areas. The course incorporates language skills, study skills and generally applicable skills (listening, delivering oral presentations, constructing arguments) in specific assignments. Therefore, upon completion of the course, the students should be able to deliver successfully oral presentation, participate in an online debate/ discussion forum stating their opinion and arguments and give feedback to others in a constructive manner. In addition, the students should be able to listen and read for gist and detail and write an argumentative paragraph and essay stating their opinion. They should write a problem solution paragraph and essay. They should recognize the abbreviations and symbols in a dictionary as well as practice using monolingual dictionary.They should be able to present visual information in a form of poster presentations. The students should be able to identify main ideas and supporting evidence in a text and to analyse and identify topic sentences in a paragraph. They should be able to identify a purpose of a text, patterns of organization in a text and apply them in their own writing.
  • [BEN-06] English Language 6
    Academic English is a one semester course which aims to enable the students with skills which can facilitate their language learning and their study progress in an academic teaching and learning environment. The number of hours is 30 (100 minutes once per week). The course should enable students to use those skills in both foreign language (native language classroom) as well as content areas. The course incorporates language skills, study skills and generally applicable skills (listening, delivering oral presentations, constructing arguments) in specific assignments. Therefore, upon completion of the course, the students should be able to deliver successfully oral presentation, participate in an online debate/ discussion forum stating their opinion and arguments and give feedback to others in a constructive manner. In addition, the students should be able to listen and read for gist and detail and write an argumentative paragraph and essay stating their opinion. They should write a problem solution paragraph and essay. They should recognize the abbreviations and symbols in a dictionary as well as practice using monolingual dictionary.They should be able to present visual information in a form of poster presentations. The students should be able to identify main ideas and supporting evidence in a text and to analyse and identify topic sentences in a paragraph. They should be able to identify a purpose of a text, patterns of organization in a text and apply them in their own writing.
• [6 ECTS] Free elective course
  • [EFE-107] Public Speaking
    Upon completion of this course, the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • [EFE-127] Debate and Presentation Skills
    Through this course students will; gain tools for arguing effectively and developing their confidence in front of an audience; construct, develop, and practice presenting arguments in a variety of ways including - individual, pair and group presentation; learn to use persuasive rhetoric to put forward logical arguments in support of a position on a current issue; become familiar with the stages of formal debate, specifically the British Parliamentary style;
  • [EFE-108] Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • [EFE-108] Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non-verbal communication); public speaking (such as organization, delivery and the basics of writing public speeches) and small group communication (such as leadership, self-confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.
  • [EFE-110] Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application, as well as to enable them to carry out advanced tasks, which are associated with their faculty’s program.
  • [EFE-111] Advanced IT skills
    The aims of this course are: To enable students to acquire basic knowledge and skills in the field of information sciences; To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations; To enable the students to work individually or in groups on practical projects.
  • [EFE-112] Advanced Word
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities, which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks, which are associated with the program in which they study.
  • [EFE-113] Google Apps
    The aims of this course are: To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications); To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life; To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • [EFE-114] Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool, which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • [EFE-115] Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • [EFE-116] Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.
  • [EFE-129] Albanian Language and Writing Culture
    The course, Albanian language and writing culture, is a synthesis of rules and guidelines for improvement of the skills for written and oral expression in Albanian. Students are expected to improve these skills by becoming familiar with the spelling and punctuation rules, some morphological norms, as well as the Albanian syntax, all in order to achieve proper use of the language. An accent will be put on motivating them for fluent speaking and raising their awareness for use of the Albanian pure standard language. A special attention will also be paid to encouraging students to advance the process of writing and increasing their understanding about the differences between specific genres. The issue of academic integrity (plagiarism) will also be tackled, as well as the specific terminology of the different areas of specialization. All these topics will be offered as separate lessons, that is, as rules, guidelines and exercises, which complement each other.
  • [EFE-131] Albanian Language for Specific
    The subject aims at improving and perfecting the expression of Albanian language (speaking and writing). Specifically, the course aims to introduce students to specific terms, the possibilities of its use, with the most common errors in daily speech, but also for communication in specific circumstances. The students will learn about the conditions in which the rules work, so they can use them not only for tasks related to the subject but also in their future profession.
  • [EFE-102] Academic Writing in English
    In this course, students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. In addition, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • [EFE-103] Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course, the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • [EFE-104] Academic Writing in Albanian
    By the end of each level, the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • [EFE-105] German Language (level 1 to 4)
    After completing each level, students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • [EFE-117] Environmental Protection
    The aims of this course are: To familiarize the students with the basic environmental problems; To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection; To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor; Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment; International and national legislation and international conventions on the environment; Introduction to international and national global policies in the field of environment; The environment as a condition for sustainable economic development; The role of the society in the protection of the environment; Introducing the major risks to a healthy environment; Introducing the National Environmental Strategy of the Republic of Macedonia.
  • [EFE-121] Professional Careеr Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white-collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EFE-132] Human Rights and Freedoms
    The struggle for human rights begins with the historic efforts to identify them. Over the time, the corpus of rights and freedoms that are incriminated by laws or international treaties is expanding but it certainly does not prove that the same are respected in practice. Human rights at the first were considered as internal matters of states (under the principle of absolute sovereignty of states) and only in more recent times have gained the title of jus cogens norms. This course will study how to develop doctrine on human rights, types and categories of human rights and will be studied the relevant documents that regulate certain rights. The purpose of this course is: to introduce students to the concept of international law on human rights, implementation of the same, influence in the formulation of national policies; This will encourage students to critically reflect on the relationship between international law and national law; make them aware of current international events, how they affect the daily lives of people in the world; encourage students to contribute in matters of drafting laws for the protection of human rights.

Semester 2

• [CBE-201] [6 ECTS] Principles of Accounting
  The purpose of the course is to help students understand the essence of accounting to learn the basics of accounting concepts and principles of accounting. Specifically, students will gain knowledge and understanding of financial statements, their components, the basic rules of recording of accounting data, and the utilization of accounting documents.
• [CBE-202] [6 ECTS] Business Mathematics
  The Goals of Business Math are as follows: - Students to be able to apply the system of linear equations to solve various problems in the field of business and economics. - Students to be able to apply their knowledge of linear models and numerous arrays for solving various problems in business and economics. - To provide students with advanced knowledge for calculating compound interest, periodic deposits, periodic rents, loans and financial decisions.
• [CBE-203] [6 ECTS] Microeconomics
  Basic understandings on economic phenomenon and the Global Universal microeconomic terminology are achieved through this course. Theoretical approaches that allow coming to their own idea of the possible application solutions to the problems of production, exchange and organization of individual enterprise, a separate branch or a separate market are followed and analyzed. Development components provide dynamic dimension without which simplified approaches would be unusable. Foundations of macroeconomics is taught through the world as part of the universal effort to instantly identify and define similar problems and come up they might be resolved in a similar way everywhere, but to get to the information that can aggregate level to help in formulating macroeconomic objectives and strategic planning elements. It is a part of the need to build globally similar societies in which frequent business, political labor or other contacts will be recognized for all participants in the same way and will be resolved using similar complementary instruments are all usable everywhere.
• [6 ECTS] Free elective course
  • [EFE-107] Public Speaking
    Upon completion of this course, the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • [EFE-127] Debate and Presentation Skills
    Through this course students will; gain tools for arguing effectively and developing their confidence in front of an audience; construct, develop, and practice presenting arguments in a variety of ways including - individual, pair and group presentation; learn to use persuasive rhetoric to put forward logical arguments in support of a position on a current issue; become familiar with the stages of formal debate, specifically the British Parliamentary style.
  • [EFE-108] Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • [EFE-108] Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non-verbal communication); public speaking (such as organization, delivery and the basics of writing public speeches) and small group communication (such as leadership, self-confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.
  • [EFE-110] Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application, as well as to enable them to carry out advanced tasks, which are associated with their faculty’s program.
  • [EFE-111] Advanced IT skills
    The aims of this course are: To enable students to acquire basic knowledge and skills in the field of information sciences; To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations; To enable the students to work individually or in groups on practical projects.
  • [EFE-112] Advanced Word
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities, which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks, which are associated with the program in which they study.
  • [EFE-113] Google Apps
    The aims of this course are: To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications); To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life; To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • [EFE-114] Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool, which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • [EFE-115] Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • [EFE-116] Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.
  • [EFE-129] Albanian Language and Writing Culture
    The course, Albanian language and writing culture, is a synthesis of rules and guidelines for improvement of the skills for written and oral expression in Albanian. Students are expected to improve these skills by becoming familiar with the spelling and punctuation rules, some morphological norms, as well as the Albanian syntax, all in order to achieve proper use of the language. An accent will be put on motivating them for fluent speaking and raising their awareness for use of the Albanian pure standard language. A special attention will also be paid to encouraging students to advance the process of writing and increasing their understanding about the differences between specific genres. The issue of academic integrity (plagiarism) will also be tackled, as well as the specific terminology of the different areas of specialization. All these topics will be offered as separate lessons, that is, as rules, guidelines and exercises, which complement each other.
  • [EFE-131] Albanian Language for Specific
    The subject aims at improving and perfecting the expression of Albanian language (speaking and writing). Specifically, the course aims to introduce students to specific terms, the possibilities of its use, with the most common errors in daily speech, but also for communication in specific circumstances. The students will learn about the conditions in which the rules work, so they can use them not only for tasks related to the subject but also in their future profession.
  • [EFE-102] Academic Writing in English
    In this course, students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. In addition, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • [EFE-103] Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course, the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • [EFE-104] Academic Writing in Albanian
    By the end of each level, the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • [EFE-105] German Language (level 1 to 4)
    After completing each level, students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • [EFE-117] Environmental Protection
    The aims of this course are: To familiarize the students with the basic environmental problems; To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection; To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor; Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment; International and national legislation and international conventions on the environment; Introduction to international and national global policies in the field of environment; The environment as a condition for sustainable economic development; The role of the society in the protection of the environment; Introducing the major risks to a healthy environment; Introducing the National Environmental Strategy of the Republic of Macedonia.
  • [EFE-121] Professional Careеr Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white-collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EFE-132] Human Rights and Freedoms
    The struggle for human rights begins with the historic efforts to identify them. Over the time, the corpus of rights and freedoms that are incriminated by laws or international treaties is expanding but it certainly does not prove that the same are respected in practice. Human rights at the first were considered as internal matters of states (under the principle of absolute sovereignty of states) and only in more recent times have gained the title of jus cogens norms. This course will study how to develop doctrine on human rights, types and categories of human rights and will be studied the relevant documents that regulate certain rights. The purpose of this course is: to introduce students to the concept of international law on human rights, implementation of the same, influence in the formulation of national policies; This will encourage students to critically reflect on the relationship between international law and national law; make them aware of current international events, how they affect the daily lives of people in the world; encourage students to contribute in matters of drafting laws for the protection of human rights.
• [3 ECTS] Elective course - English Language
  • [BENP-01] English Language for General and Professional Purposes 1
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-02] English Language for General and Professional Purposes 2
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-03] English Language for General and Professional Purposes 3
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BENP-04] English Language for General and Professional Purposes 4
    By the end of each level of this course determined by the placement test taken at enrolment, students are expected to be at different levels as determined by the Common European Framework (CEF) and should be able to understand and use familiar expressions and phrases aimed at the satisfaction of needs of a concrete type; ask and answer questions about personal identification and personal relations; talk and write about their everyday lives, leisure, entertainment, finance, problems; ask and answer questions about university degrees, job skills and situations; invite and respond to invitations read and listen for gist, detail and comprehension; evaluate their own progress; participate in role plays and dialogues on familiar topics and produce a paragraph/ essay on topics related to the course material.
  • [BEN-05] English Language 5
    Academic English is a one semester course which aims to enable the students with skills which can facilitate their language learning and their study progress in an academic teaching and learning environment. The number of hours is 30 (100 minutes once per week). The course should enable students to use those skills in both foreign language (native language classroom) as well as content areas. The course incorporates language skills, study skills and generally applicable skills (listening, delivering oral presentations, constructing arguments) in specific assignments. Therefore, upon completion of the course, the students should be able to deliver successfully oral presentation, participate in an online debate/ discussion forum stating their opinion and arguments and give feedback to others in a constructive manner. In addition, the students should be able to listen and read for gist and detail and write an argumentative paragraph and essay stating their opinion. They should write a problem solution paragraph and essay. They should recognize the abbreviations and symbols in a dictionary as well as practice using monolingual dictionary.They should be able to present visual information in a form of poster presentations. The students should be able to identify main ideas and supporting evidence in a text and to analyse and identify topic sentences in a paragraph. They should be able to identify a purpose of a text, patterns of organization in a text and apply them in their own writing.
  • [BEN-06] English Language 6
    Academic English is a one semester course which aims to enable the students with skills which can facilitate their language learning and their study progress in an academic teaching and learning environment. The number of hours is 30 (100 minutes once per week). The course should enable students to use those skills in both foreign language (native language classroom) as well as content areas. The course incorporates language skills, study skills and generally applicable skills (listening, delivering oral presentations, constructing arguments) in specific assignments. Therefore, upon completion of the course, the students should be able to deliver successfully oral presentation, participate in an online debate/ discussion forum stating their opinion and arguments and give feedback to others in a constructive manner. In addition, the students should be able to listen and read for gist and detail and write an argumentative paragraph and essay stating their opinion. They should write a problem solution paragraph and essay. They should recognize the abbreviations and symbols in a dictionary as well as practice using monolingual dictionary.They should be able to present visual information in a form of poster presentations. The students should be able to identify main ideas and supporting evidence in a text and to analyse and identify topic sentences in a paragraph. They should be able to identify a purpose of a text, patterns of organization in a text and apply them in their own writing.
• [3 ECTS] Elective course - Albanian/Macedonian Language
  • [MAPP1010] Macedonian Language for Professional Purposes 1
    Upon completion of the course Macedonian for Professional Purposes 1, students are expected to broaden and strengthen their abilities for more advanced written and oral expression in Macedonian in the context of the different professional settings. Students are expected to be able to read, write and comprehend various professional texts in Macedonian. They are also expected to acquire knowledge and skills about the general terminology from the field of law, business and economy, administration, computer sciences, language and communication and to be able to use that terminology in the framework of their future professions. Besides accomplishing these professional aims, students are expected to become more autonomous language learners and be able to think critically about different topics in a multilingual and multicultural environment.
  • [MAPP1020] Macedonian Language for Professional Purposes 2
    Upon completion of the course, Macedonian for professional purposes 2, students are expected to reconfirm and expand further their abilities for advanced written and oral expression in Macedonian, in the context of their future professions. They should be able to read, write and comprehend different kinds of professional texts in Macedonian, to analyse and discuss those texts, as well as to create their own documents, including professional biography in Macedonian (CV). They should also expand the knowledge of specific terminology from the field of law, business and economy, administration, computer sciences, language and communication and be able to use that terminology in simulation of authentic situations from the professional environment, in debates and exchange of opinion regarding different aspects of these professions.
  • [BS018] Macedonian Language for Beginners 1
    The programme Macedonian Language for beginners 1: reading, writing, listening and speaking. Through special exercises and lectures introduction to basic communication in Macedonian language is provided, i.e. introducing, greeting, presentation, enriching vocabulary and write and understand short texts. When we created this program we took into the consideration that students can apply the acquired knowledge further. The material is processed under the principle of combined lectures and exercises, and continuous tasks through which students are actively involved during class and participate with their questions and suggestions.
  • [BS152] Macedonian Language for Beginners 2
    The programme Macedonian Language for beginners 2 includes: reading, writing, listening and speaking activities. In this course the following issues are covered: daily routines, planning activities for the next period, description of persons, places and objects. When we created this program we took into the consideration that students can apply the acquired knowledge further.
  • [BAM1010] Albanian Language for Beginners 1
    Albanian Language course for beginners 1, is prepared with the purpose to enable the students, who do not have basic knowledge of the Albanian language, to get to know the characteristics of this language, to gain knowledge of the linguistic structure of the Albanian language, and to extend and apply their knowledge in everyday situations. Correspondingly, they will gain knowledge on the structure of the Albanian language, will overcome a modest set of various lexical and grammatical categories which will enable simple conversations. Even though, it is a second level course for beginners, the course is designed to be flexible and to adapt to the capabilities and interests of students.
  • [BAM2010] Albanian Language for Beginners 2
    Albanian Language course for beginners 2 is prepared with the purpose to enable the students, who do not have basic knowledge of the Albanian language, to get to know the characteristics of this language, to gain knowledge of the linguistic structure of the Albanian language, and to extend and apply their knowledge in everyday situations. Correspondingly, they will gain knowledge on the structure of the Albanian language, will overcome a modest set of various lexical and grammatical categories which will enable simple conversations. Even though, it is a second level course for beginners, the course is designed to be flexible and to adapt to the capabilities and interests of students.

Semester 3

• [CBE-301] [6 ECTS] Statistics
  The purpose of the course is for students to acquire knowledge to be able to: - Use descriptive analysis when analyzing data. - Use probability and random variables in solving business problems. - To understand the statistical lock which is the basic for interpreting results and making business decisions. - Using correlation and simple multiple regression. - To know the basics of analysis of variance. To understand the basics of index numbers and the methods for analyzing time series. Prerequisites for entering the course: Business Math.
• [CBE-302] [6 ECTS] Business Calculus
  The program aims to enable students: - To prove that they have knowledge and understanding of dependencies between the sizes that is used in business and economics and simple mathematical models. - To identify the relationship between differential calculus and functions of business and economics. - To apply these relations to study the dependencies between sizes in business and economics. - To apply differential calculus to solve various problems in applied business and economics. Prerequisites for entering the course: Business Math.
• [CBE-303] [6 ECTS] Macroeconomics
  Students will gain knowledge about: - Macroeconomic concepts and categories that is a prerequisite to the functioning of a national economy as a part of the broader global economic system. - Importance of the principal macroeconomic indicators such as gross national product, national income, economic growth, economic cycle, investment and public consumption, inflation, unemployment money and banks, budget, balance of payment and more. - Basic tools of macroeconomic analysis (aggregate supply and demand) and macroeconomic policies (monetary and fiscal policy) and others. - The efficient function of a national economy, comparing it with modern market economies, indicating in that direction differences, similarities and opportunities for future development of the respective economy. - Knowledge of macroeconomics, which will allow easier access to other advanced macroeconomic courses. Prerequisites for entering the course: Introduction to Economics and Business, Microeconomics.
• [6 ECTS] Elective course - English for specific purposes 1
  • [BEEN-01] Business English 1
    Students should become familiar with language necessary to understand and process/absorb principles and concepts used when communicating in business settings. Upon successful completion of this course, students should have their public speaking skills improved, be able to use grounded arguments to support their claims as well as respect the arguments of others, and have enhanced interpersonal business communication, as well as job hunting skills.
  • [BEEN-02] Business English 2
    Students should become familiar with language necessary to understand and process/absorb principles and concepts used when communicating in business settings. Upon successful completion of this course, students should have their public speaking skills improved, be able to use grounded arguments to support their claims as well as respect the arguments of others, and have enhanced interpersonal business communication, as well as job hunting skills.
• [6 ECTS] Free elective course
  • [EFE-107] Public Speaking
    Upon completion of this course, the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • [EFE-127] Debate and Presentation Skills
    Through this course students will; gain tools for arguing effectively and developing their confidence in front of an audience; construct, develop, and practice presenting arguments in a variety of ways including - individual, pair and group presentation; learn to use persuasive rhetoric to put forward logical arguments in support of a position on a current issue; become familiar with the stages of formal debate, specifically the British Parliamentary style;
  • [EFE-108] Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • [EFE-108] Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non-verbal communication); public speaking (such as organization, delivery and the basics of writing public speeches) and small group communication (such as leadership, self-confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.
  • [EFE-110] Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application, as well as to enable them to carry out advanced tasks, which are associated with their faculty’s program.
  • [EFE-111] Advanced IT skills
    The aims of this course are: To enable students to acquire basic knowledge and skills in the field of information sciences; To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations; To enable the students to work individually or in groups on practical projects.
  • [EFE-112] Advanced Word
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities, which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks, which are associated with the program in which they study.
  • [EFE-113] Google Apps
    The aims of this course are: To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications); To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life; To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • [EFE-114] Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool, which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • [EFE-115] Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • [EFE-116] Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.
  • [EFE-129] Albanian Language and Writing Culture
    The course, Albanian language and writing culture, is a synthesis of rules and guidelines for improvement of the skills for written and oral expression in Albanian. Students are expected to improve these skills by becoming familiar with the spelling and punctuation rules, some morphological norms, as well as the Albanian syntax, all in order to achieve proper use of the language. An accent will be put on motivating them for fluent speaking and raising their awareness for use of the Albanian pure standard language. A special attention will also be paid to encouraging students to advance the process of writing and increasing their understanding about the differences between specific genres. The issue of academic integrity (plagiarism) will also be tackled, as well as the specific terminology of the different areas of specialization. All these topics will be offered as separate lessons, that is, as rules, guidelines and exercises, which complement each other.
  • [EFE-131] Albanian Language for Specific
    The subject aims at improving and perfecting the expression of Albanian language (speaking and writing). Specifically, the course aims to introduce students to specific terms, the possibilities of its use, with the most common errors in daily speech, but also for communication in specific circumstances. The students will learn about the conditions in which the rules work, so they can use them not only for tasks related to the subject but also in their future profession.
  • [EFE-102] Academic Writing in English
    In this course, students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. In addition, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • [EFE-103] Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course, the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • [EFE-104] Academic Writing in Albanian
    By the end of each level, the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • [EFE-105] German Language (level 1 to 4)
    After completing each level, students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • [EFE-117] Environmental Protection
    The aims of this course are: To familiarize the students with the basic environmental problems; To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection; To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor; Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment; International and national legislation and international conventions on the environment; Introduction to international and national global policies in the field of environment; The environment as a condition for sustainable economic development; The role of the society in the protection of the environment; Introducing the major risks to a healthy environment; Introducing the National Environmental Strategy of the Republic of Macedonia.
  • [EFE-121] Professional Careеr Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white-collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EFE-132] Human Rights and Freedoms
    The struggle for human rights begins with the historic efforts to identify them. Over the time, the corpus of rights and freedoms that are incriminated by laws or international treaties is expanding but it certainly does not prove that the same are respected in practice. Human rights at the first were considered as internal matters of states (under the principle of absolute sovereignty of states) and only in more recent times have gained the title of jus cogens norms. This course will study how to develop doctrine on human rights, types and categories of human rights and will be studied the relevant documents that regulate certain rights. The purpose of this course is: to introduce students to the concept of international law on human rights, implementation of the same, influence in the formulation of national policies; This will encourage students to critically reflect on the relationship between international law and national law; make them aware of current international events, how they affect the daily lives of people in the world; encourage students to contribute in matters of drafting laws for the protection of human rights.

Semester 4

• [CBE-401] [6 ECTS] Operational Management
  The purpose of the course is for students to acquire knowledge to be able: - To prepare and make decisions in which products and services are made. - To prepare and make decisions in which products and services are controlled. - To find a suitable approach to solve any situation connected with the complex problems of products and services. - To learn about various activities of the organization and functioning of the overall system operating management. - To prepare and make decisions that creates conditions for products and services. Prerequisites for entering the course: Principles of Management.
• [CBE-402] [6 ECTS] Financial Accounting
  The purpose of this course is to equip students with advanced knowledge of accounting and their application in the accounting system of business entities. Prerequisites for entering the course: Principles of Accounting.
• [CBE-403] [6 ECTS] Marketing Management
  The purpose of this course is to prepare students to use and manage 4-P of an organization or company, so they’re able to design optimal marketing element, products, pricing, promotion and distribution methods that companies face. Specifically, the goal is to understand the complexity of decisions in marketing management, as well as frameworks for analysis of markets, customers, competitors and integrating concepts from the original marketing plan. Prerequisites for entering the course: Principles of marketing.
• [6 ECTS] Elective course
  • [EBE-403] Business Plan
    The aim of the course is to assist students in understanding the behavior of conscious enterprise in modern economic conditions.
  • [EBE-406] Investment Management
    Students gain theoretical knowledge and practical skills in the sphere of investments and investment decisions in the enterprises in the country and the modern world. All this is accomplished through a special emphasis on the analysis of investments with special emphasis on various forms and patterns of investments and investment process, evaluation of feasibility of investment projects to their investment decisions. Also this course aims to bring modern methods for determining and selecting the most effective real investment projects that will contribute for achieving more positive financial results; analysis of contemporary practices and trends for management subtle economic category in recent years investment and investment processes, these questions allow students easier access to business venture, an opportunity to undertake the management of finances in their family business, or for easier access to employer. Prerequisites for entering the course: Management principles;
  • [EBE-408] Project Management
    The purpose of this course is to introduce students to the world of modern projects and their confrontation with the opportunities and challenges of real economic life in the creation of appropriate, real need projects. Specific objectives of the subject include: how to determine a project (using several stages) and to emphasize the important role of project manager (understanding the need, field of action, activities for implementation, the complexity of modern design, etc...). Students will be trained on how to apply modern tools and techniques of modern project management in the transformation necessary or appropriate creative idea in a real and documented project that will make you be more inventive about themselves and more competitive labor market. Prerequisites for entering the course: Management principles .
  • [EBE-409] Corporate Social Responsibility and Ethics
    The aim of the course is to develop general theoretical knowledge of corporate social responsibility in modern economies and analyze the reflection of corporate social responsibility in the overall functioning of the enterprise.
  • [EBEM-504] International Marketing
    The main objective of this course is to develop managerial understanding of international marketing. This course will help students improve their analytical skills, decision making and their implementation in designing international marketing plan. The focus will be on management issues and marketing issues facing companies that operate in many parts of the world. Specifically, this course will examine the role of marketing in world markets and a review of its theoretical justification, will provide an overview of business in the international context, such as structure, problems and opportunities, challenges, and political, cultural, legal and economic conditions abroad, etc. Students will demonstrate how to manage the marketing channels and form of marketing communications. Prerequisites for entering the course: Marketing principles.
• [6 ECTS] Elective course - English for specific purposes 2
  • [BEEN-01] Business English 1
    Students should become familiar with language necessary to understand and process/absorb principles and concepts used when communicating in business settings. Upon successful completion of this course, students should have their public speaking skills improved, be able to use grounded arguments to support their claims as well as respect the arguments of others, and have enhanced interpersonal business communication, as well as job hunting skills.
  • [BEEN-02] Business English 2
    Students should become familiar with language necessary to understand and process/absorb principles and concepts used when communicating in business settings. Upon successful completion of this course, students should have their public speaking skills improved, be able to use grounded arguments to support their claims as well as respect the arguments of others, and have enhanced interpersonal business communication, as well as job hunting skills.

Semester 5

• [CBEM-603] [6 ECTS] Organizational Behavior
  The course aims to familiarize students with organizational behavior and organizational psychology. From this point students should acquire adequate knowledge of leadership, power, authority, teamwork, conflict, role and significance of the individual business organization, etc. Prerequisites for entering the course: Management principles.
• [CBEM-502] [6 ECTS] Human Resources Management
  The purpose of this course is to acquaint students with the importance and role of human resource management in contemporary business organizations. Within this course students will become familiar with the process management of human resources both in theory and practice of international and domestic companies. Prerequisites for entering the course: Principles of management.
• [CBEM-503] [6 ECTS] Market Research
  The course covers the fundamentals of Market Research (research, descriptive and causal). Furthermore, the course includes knowledge from the field of different types of Marketing Research (qualitative and quantitative), as well as complex issues from every stage of the process of Market Research, including definition of major problems supported by research objectives with information, methodology, questionnaire design, samples, data collection, statistical analyses (for example: data/content analysis).
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [EBE-01] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [CBEF-507] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.

Semester 6

• [CBEM-601] [6 ECTS] Strategic Management
  The Strategic Management course is designed to expose students to the many facets of strategy which translated to why certain companies outperform their competition and gain sustainable competitive advantage. It is not a course on strategic planning but will provide students with the tools to perform a strategic analysis. The students will learn the process of strategic management beginning with the formulation of the philosophy and mission, analysing the internal and external environment, and analysing the companies’ competitive position. Major focus of the course is placed on Strategy Formulation - methods for analyzing industries and competitors within these industries and - Strategy Implementation.
• [CBEM-602] [6 ECTS] Product Design and Management
  The purpose of this course is to prepare students to use techniques and methods for design and management of products and services to manage them and be able to apply them in business companies. Prerequisites for entering the course: Management principles.
• [CBEM-501] [6 ECTS] Small Business and Entrepreneurship
  The purpose of the course is to help students in understanding the meaning and essence, functioning and organization of small enterprises in the economy. Prerequisites for entering the course: Introduction to business and economics.
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [CBEF-507] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [CBEF-507] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.

240 ECTS (4 years)

Semester 7

• [EBE-401] [6 ECTS] Consumer Behavior
  The main objective of this course is for students to gain knowledge about consumer behavior. The course will focus on analyzing the factors that contribute to the process of deciding to purchase some products or services. One of the most complex aspects of marketing is understanding the consumer. At the heart of any business is the demand for products or services. Therefore, understanding the what, when, why, where and how consumers chose products is important for the market. Research on consumer behavior over the last few decades has been processed in other areas such as psychology, economics, anthropology and sociology to better understand consumer behavior.
• [CBEM-701] [6 ECTS] Decision making theory
  The theory of decision making has the following objectives: • Students will learn the importance of business decision-making in the modern world. • Students will be able to carry out the assessment of business conditions and in accordance with the same offer alternatives. • Students will be provided with in-depth knowledge about modern techniques and approaches to business decision-making.
• [CBEM-702] [6 ECTS] Change Management and Innovation
  Goals of this subject are: • To know how to manage changes inside the business, • To learn methods how to improve innovation and creativity inside the enterprise • To understand innovation and challenges and benefits that result from innovation, • To understand ways of improving the competitive advantage of enterprises, • To understand elements and processes for development of the alternative ways of using of the knowledge in creating competitive advantage.
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [CBEF-507] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.
• [6 ECTS] Free elective course
  • [EFE-107] Public Speaking
    Upon completion of this course, the students will gain knowledge about the communication process, the ethical responsibilities of public speaking and the different types of informative and persuasive speeches. In addition, the students will acquire skills necessary for preparing and delivering different types of speeches, audience analysis, researching speech topics, preparing speeches etc. After completing the Public Speaking course, the students will be able to think critically through constructive self-criticism and criticism towards the speeches of the others.
  • [EFE-127] Debate and Presentation Skills
    Through this course students will; gain tools for arguing effectively and developing their confidence in front of an audience; construct, develop, and practice presenting arguments in a variety of ways including - individual, pair and group presentation; learn to use persuasive rhetoric to put forward logical arguments in support of a position on a current issue; become familiar with the stages of formal debate, specifically the British Parliamentary style;
  • [EFE-108] Intercultural Studies
    Having completed this course the students will able to identify global questions and problems from the perspectives of different cultures, the communication dynamics in the other cultures, the similarities and the differences between their values and those of other cultures, as well as the similarities and differences between their communication practices and those from other cultures. In addition, students are expected to become more aware of the stereotypes that society has for different cultures and as a result will better understand their place in the global community. The students will start thinking critically about topics related to their ethnicity, gender identity, class, religion, national origin, age and other demographic characteristics and their impact on the communication process. After finishing Intercultural Studies, the students will also gain communication skills for working in groups through participation in research projects and will acquire the necessary skills to present their research projects.
  • [EFE-108] Communication Skills
    The course Communication Skills is designed to enable students to practically apply interpersonal communication. Students will have the opportunity to learn interpersonal skills (such as perception, listening, verbal and non-verbal communication); public speaking (such as organization, delivery and the basics of writing public speeches) and small group communication (such as leadership, self-confidence and listening). The course will also focus on providing basic knowledge and understanding of the job hunting process through written and oral communication by doing tasks such as writing a resume and a cover letter, conducting interview simulations etc.
  • [EFE-110] Advanced Excel
    The purpose of this course is to provide the students with advanced knowledge of this application and of the opportunities offered by the Microsoft Excel application, as well as to enable them to carry out advanced tasks, which are associated with their faculty’s program.
  • [EFE-111] Advanced IT skills
    The aims of this course are: To enable students to acquire basic knowledge and skills in the field of information sciences; To enable the students to acquire theoretical and practical knowledge in Microsoft Office applications (Windows, Word, PowerPoint, Excel, Access) and to apply them in real life situations; To enable the students to work individually or in groups on practical projects.
  • [EFE-112] Advanced Word
    The aim of this course is to enable the students to acquire advanced knowledge of Microsoft Word and PowerPoint and to familiarize them with the opportunities, which are offered by them. Moreover, it will enable the students to independently implement various projects and specific complex tasks, which are associated with the program in which they study.
  • [EFE-113] Google Apps
    The aims of this course are: To enable the students to acquire advanced knowledge and skills in the field of electronic services (cloud applications); To enable the students to acquire theoretical and practical knowledge in Google Docs (G-mail, Documents, Spreadsheets, Presentations, Drawings and Forms) and to apply them in real life; To enable the students to work individually or in groups on various online projects, directly through the web browser.
  • [EFE-114] Advanced Access
    Databases are ideal tools for tracking large volumes of Data and Microsoft Access is a quite popular and powerful tool, which is used for designing and developing Windows-based databases. This course is intended for new users of Access where the most important functions needed for working with databases are processed.
  • [EFE-115] Desktop Publications
    The aim of this course is designing and processing raster and vector graphics through the leading programs Adobe Photoshop and Illustrator, as well as designing and publishing commercial materials for print using Adobe InDesign.
  • [EFE-116] Web Publications
    Developing even a simple web page according to current standards requires knowledge of Hypertext Markup Language (XHTML) and Cascading Style Sheets (CSS). Most of the websites also use images, whether in the form of banners, buttons, logos, photos or scans. Adobe Fireworks is built as a tool to create and manipulate images from the web and to allow the makers to optimize these images in order to reduce the file size. Firework also provides an excellent integration with Dreamweaver. This series provides a comprehensive introduction to XHTML, CSS and creating web graphics.
  • [EFE-129] Albanian Language and Writing Culture
    The course, Albanian language and writing culture, is a synthesis of rules and guidelines for improvement of the skills for written and oral expression in Albanian. Students are expected to improve these skills by becoming familiar with the spelling and punctuation rules, some morphological norms, as well as the Albanian syntax, all in order to achieve proper use of the language. An accent will be put on motivating them for fluent speaking and raising their awareness for use of the Albanian pure standard language. A special attention will also be paid to encouraging students to advance the process of writing and increasing their understanding about the differences between specific genres. The issue of academic integrity (plagiarism) will also be tackled, as well as the specific terminology of the different areas of specialization. All these topics will be offered as separate lessons, that is, as rules, guidelines and exercises, which complement each other.
  • [EFE-131] Albanian Language for Specific
    The subject aims at improving and perfecting the expression of Albanian language (speaking and writing). Specifically, the course aims to introduce students to specific terms, the possibilities of its use, with the most common errors in daily speech, but also for communication in specific circumstances. The students will learn about the conditions in which the rules work, so they can use them not only for tasks related to the subject but also in their future profession.
  • [EFE-102] Academic Writing in English
    In this course, students’ academic writing skills will be enhanced in a variety of ways. Students will be enabled to communicate their ideas in a clear, fluent and effective way in order to produce a piece of writing. Students’ academic writing skills will be developed through activities that promote writing like: writing different types of paragraphs and essays. In addition, students will be introduced to paraphrasing and citing rules as well as will be made aware of what plagiarism is. Giving feedback on students’ pieces of writing will involve self-correction, peer-correction and teacher-correction of content, organization and language errors.
  • [EFE-103] Academic Writing in Macedonian
    After finishing the Academic Writing in the Macedonian course, the students are expected to gain appropriate knowledge and advanced communication in Macedonian language with particular emphasis on writing skills. In addition, it is expected that students will become more autonomous and responsible learners. Moreover, students will be able to improve their writing skills in more levels and thereby they will become more confident and more competent when writing in Macedonian. They will be able to reflect critically on different topics, to make conclusions and they will develop skills for excellent written and oral communication in Macedonian.
  • [EFE-104] Academic Writing in Albanian
    By the end of each level, the students are expected to write an essay and a research paper based on the rules learned during the semester. Specifically, from them it is expected to know the function, the structure and the different types of paragraphs, ways of choosing research topics, collecting the material, the rules for source documentation and the final model.
  • [EFE-105] German Language (level 1 to 4)
    After completing each level, students will be able to gain appropriate knowledge according to the European Language Framework (specifically and concretely determined by level). In addition, students are expected to become more autonomous and more responsible language learners. By the end of the course, students will be able to think critically and make conclusions about different topics based on the texts that they have read, as well as to express their thoughts and opinions in written and spoken German.
  • [EFE-117] Environmental Protection
    The aims of this course are: To familiarize the students with the basic environmental problems; To familiarize the students with the role of humans as the key factor in the process of pollution and environmental protection; To familiarize the students with the influence of various environmental pollutants on health, the professional activity and the organizational ability of the human factor; Creating positive habits for the environment and raising the awareness for a healthier and cleaner environment; International and national legislation and international conventions on the environment; Introduction to international and national global policies in the field of environment; The environment as a condition for sustainable economic development; The role of the society in the protection of the environment; Introducing the major risks to a healthy environment; Introducing the National Environmental Strategy of the Republic of Macedonia.
  • [EFE-121] Professional Careеr Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white-collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EFE-132] Human Rights and Freedoms
    The struggle for human rights begins with the historic efforts to identify them. Over the time, the corpus of rights and freedoms that are incriminated by laws or international treaties is expanding but it certainly does not prove that the same are respected in practice. Human rights at the first were considered as internal matters of states (under the principle of absolute sovereignty of states) and only in more recent times have gained the title of jus cogens norms. This course will study how to develop doctrine on human rights, types and categories of human rights and will be studied the relevant documents that regulate certain rights. The purpose of this course is: to introduce students to the concept of international law on human rights, implementation of the same, influence in the formulation of national policies; This will encourage students to critically reflect on the relationship between international law and national law; make them aware of current international events, how they affect the daily lives of people in the world; encourage students to contribute in matters of drafting laws for the protection of human rights.

Semester 8

• [EBE-404] [6 ECTS] Marketing Services
  The main objective of this course is to develop an understanding of marketing management – services. This course will help students to improve their understanding in designing marketing strategies to improve the quality of services aimed at satisfying the expectations of consumers. The purpose of this course is to introduce, to discuss and analyze several issues related to service organizations. Upon successful completion of this course, students will gain knowledge of the challenges involved in marketing services, which will identify the differences between marketing services versus marketing in the organization of production. The course will also enable students to identify and analyze the various components of the marketing mix of services. Prerequisites for entering the course: Principles of marketing.
• [CBEM-801] [6 ECTS] Leadership
  Course Objectives: After completing the course students should be trained; • To describe the nature of leadership and VWP leadership and management; • To discuss generic leadership approaches; • To identify the theories of leadership in the modern world;
• [EBEM-501] [6 ECTS] Corporate Management
  The purpose of this course is to familiarize students with: the theoretical foundations of corporate governance, the importance and role of corporate governance in the modern business world as well as stakeholders in corporate governance. The purpose of this course is to familiarize students with corporate management and to gain knowledge and create their own critical views on stakeholders of corporate governance in our country and the world through a comparative analysis of good practices of corporate governance. The course of Corporate Governance will enable students: - To gain expanded knowledge about corporations and their importance for the functioning of modern societies. - To extend knowledge gained about the models of corporate governance that applies in different parts of the modern world. - To acquire knowledge and to enable them to create their own views on the major stakeholders in corporate governance and so on. Prerequisites for entering the course: Introduction to management.
• [6 ECTS] Elective course
  • [EBEM-606] Career Development
    This course offers practical, results-oriented instruction for seeking, obtaining and keeping employment. It is intended to provide students with the appropriate job skills needed in the modern workplace. Specific tasks that will be covered will be composing an effective c.v., writing a letter of inquiry/interest, interviewing skills, and formal communication within the office (memos, formal emails to superiors or customers, reports, etc.). Additional elements that will be covered will be how to conduct a self-evaluation, how to manage inter-office conflict, and how to seek promotions actively. Although the primary focus of this course will be on white collar employment, the skills obtained through the instruction are applicable to the job search process generally.
  • [EBEM-605] Promotion
    The purpose of this course is to introduce students to the process of promoting theoretical and managerial aspects. Specifically, the aim is: - To develop students' abilities to learn and implement the components of the promotion mix: advertising, individual sales, sales promotion and public relations. - To develop students' skills to be sensitive to legal and ethical issues related to the promotion. - To use the information for their own needs to make a promotional strategy The prerequisite for this record subjects: Principles of Marketing.
  • [EBEM-604] Distrubution and Sale Methods
    The purpose of this course is to familiarize students with the concept of sales and distribution, the differences between these two activities, and how modern methods used in the market economy in the sales process and the efficiency of distribution, channels of distribution, the criteria and distribution strategies. Prerequisites for entering the course: Marketing management.
  • [EBEM-603] E-Commerce
    Objectives of the course: - Understand and apply the concepts of electronic commerce - electronic business. - Identify business needs for adaptation of the constant and continuous changes in the environment and the importance of incorporation of Information Technology in the most important business processes. - Improve their current operational efficiency to transform into a competitive advantage. - Develop strategic, administrative and operationally planning for new businesses or improve existing planning technology fields. - To explain: the rise of e-business today, the term consumer and business-model business-business, using relevant theories ofbusiness management and social sciences.
  • [EBEM-602] Game Theory
    The aim of this subject is to make students familiar with the main concepts of non-cooperative game theory, and know how they are used in modeling and analyzing an interactive situation.
  • [EBEM-701] Foundations of International Business
    The specific objectives of the course begins by analyzing the role and the impact of international businesses to national economic development. The course also explains how factors such as: economic, political, legal and financial impact the international operations of the businesses. The course will also discuss how cultural and behavioral differences affect the business practices of the countries and how these differences can be resolved using appropriate strategies. The theories of international trade will be discussed, as well as the government and business decisions that might affect the international trade. Finally, the course will focus on assessing the effects of the current regional trade agreements and economic integration that have on developing countries.
  • [CBEF-501] Financial Management
    The purpose of this course is for students to acquire knowledge and skills in the area of financial management, and training to students with contemporary theoretical knowledge and experience of the analysis of the fundamental concepts of finance to corporations, financial and real investment projects and their evaluation through the time dimension of money. The purpose of the course continues to train students how to use adequate sources of financing, effectively managing capital and the determination of proper structure, determining the appropriate policy of distribution of profit-dividend policy and finalize the financial planning and forecasting and more. Achieving the set goals of the subject, the students created new opportunities for competitive access to the labor market or, more effectively managing their own real businesses. Prerequisites for entering the course: Introduction to business and economy, Principles of accounting.
  • [EBEM-506] Risk Management
    This course is designed to give a basic understanding of risk management. Particular attention is paid to the role of risk manager, the attitude of investors to risk, sources of risks (identification and categorization), how to apply integrated risk management through the use of modern approaches and techniques, quantitative and qualitative measurement and assessment of risk, probability techniques, risk diversification, and similar in both financial and non-financial businesses.
  • [EBEM-505] Managment Information Systems
    A comprehensive introduction to information systems, organizational and social prism is given through the subject. The goal is for students to gain an appropriate balance of technical and organizational perspectives that will serve as a basis for further studies in this area.
  • [EBEM-503] Business Communication
    Contents of the curriculum: In recent years more and more companies apply the techniques of business communication as a key tool to respond to competition in the global market. This subject is an attempt to improve the communication skills of students with theoretical and above all, and practical indication of the correct way of communicating in an organizational environment with employees and managers as well as holding meetings, interviewing, how to respond when interviewing, negotiating and motivating those around them.
  • [EBEM-502] Total Quality Management
    The purpose of this course it to highlight the importance of the IGC technique, their significance and the positive sides of their use in order in the near future to see a brand new image for companies in Macedonia.
  • [CBEF-602] Public Finance
    Objectives of the course: - Students will acquire knowledge of public finance as a major means of macroeconomic policies as a fundamental instrument for the functioning of a national economy as a whole and as a subsystem of an economic system of the country. - Students will acquire knowledge of public goods and externalities costs, allocation of public revenue allocation and reallocation of revenue, comparative aspects of public finance in developed countries and those in transition, the specifics of the fiscal systems of Macedonia, trends and challenges them, fiscal decentralization etc. - Students will gain knowledge of budget and extra-budgetary funds as the main instruments of fiscal policy, procedures about preparation, preparation, preparation, approval, implementation and control of the budget, and techniques of budget as the local and central level. - For students to create a clear picture of the functioning of a fiscal system, in terms of various fiscal theories that can performcomparative difference and find common points of operation of these systems in different countries. - Students are familiar with the main indicators of fiscal policy in the Republic, creating a real database in terms of long-term fiscal trends RM, encouraging students to work independent scholarly papers and essays on fiscal policy. Prerequisites for entering the course: Introduction to economy and business, macroeconomics, microeconomic.
  • [CBEF-507] Management Accounting
    The purpose of the course is for students to gain knowledge of accounting, which is used by managers when making decisions. Specifically, to familiarize students with the concepts of accounting for the managers and the necessary tools for making managerial decisions. Prerequisites for entering the course: Principles of accounting.
  • [EBE-405] Supply Chain Management
    After completion of the course, students should be able to: - Understand the essence of managing supply procurement. - Identify key elements of managing the supply chain and their relationship with the chains of creating added value in production networks and value. - To exploit the potential of information systems to support management of procurement and supply chain creating added value in manufacturing. Prerequisites for entering the course: Principles of marketing, Management Principles.
  • [EBE-410] Business Law
    The purpose of the course is for students to gain basic knowledge of commercial law. In this way students are familiar with: the legal rules for carrying out business activity, way of organizing business entities, conditions for establishment and registration of business entities and sole proprietor, and by way of termination of business entities, ways to establish business and legal terms, conditions for the occurrence of such relationship, the effects and consequences, the work of securities: how to protect industrial property rights, ways of protecting businesses from unfair competition: how to protect consumers and others.
  • [CBM-501] Bank Management
    Course Objectives: Ths subject of Banking Management provides an understanding of banks' commercial operations. These companies are the main goal of which is to create profit from the placement of foreign funds that banks collect and concentrate on non-banking sector. Providing accommodation in its own name and for its own account banks create a series of debt instruments, and their assets are investments in products that have a greater or lesser risk. Their products optimize financial results by selecting investments that provide large direct and indirect economic effects. This subject introduces you to the students presenting numerous methods to relativize risks concentration of financial assets (liabilities) and the deployment of assets (receivables).
  • [EBA3010] Business Planning
    The aim of this course is to introduce the students the system of enterprise resource planning, which is an important tool applicable to all areas of the organization, including accounting and finance, human resources, sales and distribution, production, supply etc. It is a system that is cross-functional, process-oriented, real-time, and based on the best practices in the industry, from services to production. It is important that students gain knowledge about these systems since their careers will be as ERP users, auditors, consultants, and / or programme developers.
  • [EBEM-702] Price Marketing
    This course prepares students to address strategic and tactical issues related to prices and to identify changes that contribute profitably in price practices. The price is one of the most important factors for managers to maximize profits. However, this value often lies unused within many organizations. Managers often lack a clear understanding of how to improve pricing within their companies and industries and how to apply this knowledge to new products. The course will be a mix of analytical techniques for marketing, marketing strategy, statistical analysis, and economic theory in order to describe the approaches that are useful for optimal solutions related with pricing. Some sample questions to be answered in this course are: how a company determines the price for a new product? How a company assesses whether the current price is appropriate? What represents value within the price? What price strategy is optimal? How can a company avoid a price war? etc.
  • [EBEM-703] Mathematical Methods and Models in Economics
    The course Mathematical Methods and Models in Economics is designed to analyze quantitatively the macroeconomic concepts, and as such includes a set of quantitative methods of modeling and optimizing of macroeconomic issues. The course includes the topics: Economic analysis and economic models; Aggregate macroeconomic models; models of fiscal policy; functional models of investments; modeling of monetary policy; Inflation models; economic growth models; models of financial markets; cross-sectional analysis.
  • [EBA031] International Management
    Course objective: - To help students to understand in general economic, socio-cultural and political variables that influence international business. - To understand the diference on buliding and modifing globaly with international strategies that should be used in international business. - To learn how to conduct cost analysis in context of global market - To conduct SWOT analysis for international companies and to be able to recognize new markets, - To understand the meaning of international business and the use of international communication - To define and use strategies for evaluation of joint investments, mergers and bying new companies in order to enter new markets. - To be able to make deciosion about market segmentation and how to apreach thise markets.
  • [EBEM-704] Public Institutions Management
    Course Objectives: Public institutions are the result of social contract to meet the common needs of a community. They are financed from the budget of public revenues, and are public (common) needs. Community nature defines them as institutions that should be managed in a transparent manner. Transparency includes the long-term sustainability conditions, accountability and planned activities, and quality management. According to internationally adopted terminology indicates functioning institution, based on previously defined clearly "game rules" that are affordable, effective and beneficial for the majority of community members. Ways to manage such institutions will be subject to analysis and presentation of this subject.
  • [EBEM-801] Product Management
    The purpose of this course is to teach students basic concepts that are involved in the marketing functions in modern organizations. The focus is on concepts and issues related to products and services for consumers. This course also provides an understanding of the marketing environment by analyzing the market since then implementing successful marketing strategies in this environment through quality products. Students should also be able to apply scientific concepts to design a comprehensive marketing plan for their product. This course helps students to become familiar with various marketing activities that contribute to make the company more competitive and successful in the market.
  • [EBEM-802] Operations Research
    Course objectives: - Cautions regarding the inclusion of variables and their definition; and assess data related to the quantification of variables and determining their interaction. - Developing the necessary skills and intuition of managers to recognize the essence of the problem and the solution of his own success; - Knowledge of definitions about the values that these variables can have. - Communicating ideas and harmonization of teamwork - Creation and clear solution models equipped with clear objectives and sensitivity analysis in decision- making; - Identification and registration of alternative decisions that affect the objectives, and the interaction between them.
  • [EBEM-803] Corporate Entrepreneurship
    The aim of this course is to assist students in understanding of the meaning, functioning and organization of entrepreneurship in existing companies as a basis for improving the competitive position of large enterprises in the domestic and the global market.
• [CBE-802] [6 ECTS] Project - Case study
  Course objectives: - To encourage students to engage in active learning; - To provide opportunity for development of key skills such as communication, group working and problem solving; - To allow the application of theoretical knowledge, thus, bridging the gap between theory and practice; - To assist students in coping with ambiguities; - To enable students to generate and evaluate numerous possible solutions;