
Programme: |
Business and Economics (2021/2022) |
Module: Applied Business |
Study Cycle: | First Cycle (Undergraduate) |
Faculty: | Business and Economics |
Programme Code: | AB-180 |
Academic year: | 2023 / 2024 |
Title: | Bachelor in Economics - Module: Applied Business |
ECTS: | 180
(3 years)
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Decision: |
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During Applied Business studies, students will gain the skills needed to solve challenging business problems using a multidisciplinary approach. More specifically, in the applied business program, students will become managers who can make informed strategic decisions in response to economic challenges and opportunities. The Bachelor of Science in Applied Business will use a practical, academic framework and follow the "practice as an orientation" and "science as a basis" approach. Students will also gain the skills needed to solve challenging business problems, as well as gain relevant knowledge of the specific challenges facing company / company life.
Students are committed to a promising (international) career thanks to current knowledge in the combination of business economics, quantitative methods and technology, management skills and language skills.
Knowledge and understanding
Possession of knowledge and understanding of the business environment, business entities and their operations in the context of applied business (economics, management, marketing, finance, programming, databases, computer and information systems, networks and data engineering) .
Ability to develop and implement original and creative ideas in environments in which applied business areas overlap or interrelate.
Ability to apply interdisciplinary knowledge and demonstrate specialized competencies in applied business.
Applying knowledge and understanding
Ability to solve problems critically, independently and creatively in new environments or in environments in which students have no previous experience in a multidisciplinary context of a true business environment or organizational environment. Planning, conducting and evaluating independent business research, implementing appropriate calculation tools, facilities and technologies.
Creativity and originality in interpreting knowledge from business processes and proper use of computer tools based on defined research and examination techniques. Has the knowledge to start and develop his business.
Making judgement
Ability for creative integration and synthesis of knowledge from multiple areas related to business processes and the use of computer tools and techniques.
Ability to deal with complex situations related to business processes, to identify appropriate cases specialized in the field of business and informatics and to make sound assessments in situations of lack of complete information or data and based in personal, social and ethical principles; and responsibilities associated with it for the application of knowledge and understanding.
Makes business decisions at a low management level.
Has the ability to analyze competition in the market.
Communication skills
Ability to present clearly and unequivocally the conclusions, results, studies and knowledge of experts with the ability to adjust the style and form of expression.
Competence for critical, independent and creatively reasoned research, evaluation of methodologies and proposing and defending new hypotheses.
Ability to start, lead and take responsibility for individuals and groups in cases where business competencies and IT competencies are essential.
Ability to present the results of various studies, to transmit business plans to working groups and stakeholders.
Learning skills
Ability to identify personal needs and guidelines for further individual and autonomous education, as well as for his /her performance independently and autonomously in common business and information fields.
Ability to take responsibility for continuing individual learning in specialized business and IT fields within a networked economy.
Uses computer skills to gain legal knowledge
Can do individual and team teaching.
Has the ability to do business analysis and use scientific literature and review by other authors.
Semester 1
-
[C2118]
[6 ECTS]
Mathematics
The subject of Mathematics aims to expand the basic knowledge of mathematics and to develop the skills and abilities of students in solving various problems and their application in the field of business and economics. Also, the second goal is to train students in the use of application programs to solve tasks and problems implemented in the field of business and economics. Topics covered in this course are: numerical communities, numerical and variable expressions, linear and nonlinear equations, matrices, determinants, systems of linear equations, application of systems of linear equations in business and economics, arrays, arithmetic and geometric progression, numerical series , proportional calculation, simple interest, compound interest, periodic deposits, periodic rents, loans and loan amortization plan, different methods for loan amortization.
-
[C2119]
[6 ECTS]
Principles of Management
This course aims to acquaint students with the essence of management and create a base which will be supplemented by other managerial and organizational courses that students will listen to during their study. This course has several main purposes, including: Students to understand and explain the main concepts and theories of management. - Initiate critical thinking in the classroom. - To enable students to use the information gained to give assessments and construct arguments. - To develop students' communication skills. - To inform students about the management process and the tasks of the manager. - To inform students about the planning process. - To inform students with decision-making processes and models. - To acquaint students with the organization, including the division of labor and the breadth and depth of management. - Students should be able to apply in practice knowledge on individual-organizational relationships and various elements related to organizational behavior, including personality, behaviors and perceptions. - Students to gain knowledge on motivation and motivation theories.
-
[C2117]
[6 ECTS]
Fundamentals of Business Economics
The course "Basics of Economics for Business" aims to introduce students to basic concepts and knowledge from the fields of economics and business. The lectures include topics such as: understanding economics and business, why economics is taught, its division into micro and macro economics, methods used in understanding economic phenomena, unlimited needs and desires, insufficient resources - rarity, compromise, choice and decision making. Later students will be introduced to other basic concepts such as: opportunity cost and limit of production possibilities, demand and supply, factors of production, economic systems and economic cycles. The following part addresses important issues such as macroeconomic indicators, inflation, unemployment, production costs, etc. The last part of this course deals with issues from business starting with the meaning of small business and entrepreneurship, its organization and expansion and ends with the topic on interdependence and utility from the international market.
-
[3 ECTS]
Albanian/Macedonian Language
- [BAM1010] Albanian Language for Beginners 1
- [BAM2010] Albanian Language for Beginners 2
- [BS018] Macedonian Language for Beginners 1
- [BS152] Macedonian Language for Beginners 2
- [MLIL-01] Macedonian Language Intermediate Level 1
- [MLIL-02] Macedonian Language Intermediate Level 2
- [MAPP1010] Macedonian Language for Professional Purposes 1
- [MAPP1020] Macedonian Language for Professional Purposes 2
- [3 ECTS] English Language
- [6 ECTS] Electives - Digital Competencies
Semester 2
-
[CBE-102]
[6 ECTS]
Principles of Marketing
The subject Principles of Marketing aims to create, develop and advance the knowledge of students in the field of Marketing, as the foundation of the operation of a business of any industry. Through this course students will be provided with basic knowledge about marketing concepts and principles; - To train students for market research management, market segmentation, report presentation, etc. given the needs, desires and behaviors of consumers; - To acquaint students with the marketing environment, in reality with the macro and micro environmental factors, which directly affect the business success of the enterprise; - Professionally prepare students for implementation, which means the implementation and organization of the marketing concept in the organization through the elements of the marketing mix.
-
[CBE-203]
[6 ECTS]
Microeconomics
The subjet of Microeconomics aims to acquaint students with the principles and concepts of Microeconomics, which will enable Business and Economics students with the necessary analytical tools and techniques to analyze and provide solutions to relevant and current issues in the field of Microeconomics. This subject will equip students with theoretical and practical knowledge as follows: 1. Demand and supply analysis and market equilibrium; 2. Elasticity and its application; 3. Cost analysis and their application; 4. Analysis of profit maximization in all types of competition; 5. Complete and incomplete competition; and 6. Government and microeconomics.
-
[C2292]
[6 ECTS]
Calculus
The subject of Calculus aims to expand the basic knowledge of mathematics and the development of skills and abilities in students for solving and applying problems through functional models, derivative and integral measuring in the field of business and economics. Topics covered in this course are: Understanding the function with one variable, elementary functions, functional models, limit and continuity of the function, derivative meaning, derivation rules, elements of marginal analysis, high-order derivatives, derivative of the function of compound, monotonicity and extreme values of function, concavity and points of infection, analysis and presentation of graph of function, meaning and definition of indefinite integral, properties and rules of integral, methods of integration, application of indefinite integral in business and economics, the meaning and definition of the definite integral, the properties of the definite integral, the computation of the definite integral, the application of the definite integral in business and economics.
- [3 ECTS] English Language
-
[3 ECTS]
Albanian/Macedonian Language
- [BAM1010] Albanian Language for Beginners 1
- [BAM2010] Albanian Language for Beginners 2
- [BS018] Macedonian Language for Beginners 1
- [BS152] Macedonian Language for Beginners 2
- [MLIL-01] Macedonian Language Intermediate Level 1
- [MLIL-02] Macedonian Language Intermediate Level 2
- [MAPP1010] Macedonian Language for Professional Purposes 1
- [MAPP1020] Macedonian Language for Professional Purposes 2
- [6 ECTS] Electives - Digital Competencies
Semester 3
-
[?B?-410]
[6 ECTS]
Business Law
The aim of the subject is for students to gain in-depth knowledge in the field of commercial law. In this regard, students in this subject will be able to understand: - Legal rules for conducting a business activity, the manner of organization of business entities, the conditions for the establishment and registration of business entities and individual owners as well as the manner of termination of business entities; - Ways to create a legal business relationship, the conditions for the emergence of those relationships, effects and consequences; - Activities related to bonds trading; - Ways to protect industrial property rights, ways to protect business entities from unfair competition; Ways of consumer protection, etc.
-
[C2120]
[3 ECTS]
Principles of Accounting
The aim of the subject is to help students understand the essence of accounting; learn the basic concepts and principles of accounting. In this regard, the subject aims to provide students with knowledge and understanding of financial statements, their balance sheet items, basic rules of accounting records, generally accepted principles of accounting, etc.
-
[C2121]
[3 ECTS]
Business, Government and Society
The subject aims to prepare students for the ways in which the environment, particularly government policy, influences business and how economic entities and other special interest groups create and change the rules of the game in which they operate. In today’s economy, a successful business strategy means more than surpassing rival companies; managers also need to design strategies to deal with global forces. Managers need to understand how public policy is conducted and how specific stakeholders, including their business, can influence the policy process. After attending the course students will create knowledge about: - Public affairs management and stakeholder relations; - Social and community responsibility of the enterprise; - Business in the globalized world; - Ethics, ethical judgment and ethical management; - Business-government relations; - Impact on the political environment; - Sustainable development and global business; - Regulation and management of information technology;
-
[CBE-303]
[6 ECTS]
Macroeconomics
The subject aims to create, develop and advance the knowledge of students in the field of Macroeconomics, as a foundation for the functioning of a national economy and a subsystem of the global economic system. Through this subject students will be provided with basic macroeconomic knowledge about: gross domestic product (GDP), aggregate supply and demand, investment and consumption, inflation, unemployment, state budget, public debt, monetary and fiscal policy, international economic relations (trade and payment balance), etc.
-
[CBE-301]
[6 ECTS]
Statistics
The subject is based on the basic principles and basics of statistics. Students will be introduced to the analysis of numerical data from a scientific perspective for the first time this semester. Through this course students will be introduced to: - Data, measurement and statistics - Statistical descriptive indicators- SIMPLE - Statistical descriptive indicators-GROUP - Statistical descriptive indicators- PONDERED - Probability
-
[C2069]
[3 ECTS]
Oral Communication
Aims of the subject program: - To develop verbal communication skills. - To be able to be actively involved in a discussion on a particular topic. - To master the techniques for successful communication. - To express their critical opinion on certain topics. - To apply the adopted techniques in their professional career.
- [3 ECTS] English Language
Semester 4
-
[CBE-401]
[6 ECTS]
Operations Management
The course deals with the theoretical and practical explanation of the operations necessary for the efficient management of the function, planning, organization, management and control of the resources of a business that are needed to produce products and services in order to realize the benefits as big as possible. They are provided with introductory, highly complete, concise and up-to-date knowledge about the place and role of operations management in the efficient management of businesses and are trained in the practical application of the theoretical and professional framework related to operations management in contemporary businesses of manufacturing and service. - understand what operations management represents, what is the role of operations management in business, distinguish between different characteristics of operations processes. - understand what the operations strategy is and distinguish between the competitive and winning priorities of a business. Understand why designing a product or service process is important and what the design stages are. - understand what demand forecasting means and how capacity planning and system design should be done. - assess the importance for the survival of businesses in the global economy. - be able to build independent concepts related to the management of operations in manufacturing and service businesses through research and preparation of professional research projects in this field.
-
[C2070]
[3 ECTS]
Written communication
Course objectives: - To gain knowledge about the writing process (stages in creating a text). - To approve the standard language norms. - To achieve an academic level for written expressions in Albanian, Macedonian or English, which will apply the previously acquired knowledge of the standard language. - Encourage student motivation for written expressions regardless of text types and forms. - To approve the criteria of textuality, which are essential for a text. - Acquisition of materials search skills (libraries and online resources)
-
[CBE-402]
[6 ECTS]
Financial Accounting
The subject has the general purpose of advancing the knowledge and skills of students in the field of accounting and the special purpose is to round up the knowledge in the field of financial accounting dedicated to business companies in accordance with LAS and International Accounting Standards (IAS). Applying the principles of double entry accounting by applying the principles of the chart of accounts for businesses in North Macedonia in the case of recording AAGJ and AASH, expenditures and revenues, recording liabilities and fiscal claims and determining the financial result with the annual account in accordance with LAS and IAS. Compilation of Financial Statements as the final product of Financial Accounting is a very important accounting, financial and economic product for businesses, the economy and the state.
-
[C2124]
[6 ECTS]
Business Information Systems
The subject gives students an introduction to the role of computers and other information technologies in business. Computer conceptual knowledge is the focus of this subject. After introducing the basic concepts of computer use, these lectures pay special attention to current technological innovation in social and business environments. Topics include technology and organizational change, telecommunications, information age privacy, and online business security.
-
[C2123]
[3 ECTS]
Managerial Economics
The subject provides an overview of the economic techniques and analytical approaches available to the manager for business decision making. It includes topics such as pricing, forecasting, demand analysis, production and cost analysis, but also macroeconomic policies that affect the business environment. The aim of this subject is to develop an economic perspective that is appropriate for students aspiring to manage entire business units or companies in a wide variety of industries. The subject is part of the applied microeconomics. Microeconomics is the foundation of all economic analysis. This subject will present the basic postulates of microeconomics and illustrate the pervasive implications of these postulates when we examine real-world situations. The aim of this subject is for every student to "think like an economist" and feel good enough in microeconomic knowledge, to apply it in all spheres of life. In more detail, the objectives include: - Development of techniques for useful business decision making; - Detailed study of price theory and consumer choice; - Study of market structure and performance; and - Consideration of business problems from an economic perspective.
-
[C2122]
[3 ECTS]
Human Resource Management
The aim of the subject is to introduce students to the role and importance of human resource management in modern business organizations. Within this subject students will gain knowledge of human resource process management, both in theory and in the practice of international and local companies. Prerequisite for enrolling in this course: Principle of management.
- [3 ECTS] English Language
Semester 5
-
[C2125]
[6 ECTS]
Strategic Marketing
The subject examines topics in marketing strategy. Marketing strategy is about how to manage customers in order to maximize profits in the company. The emphasis of the course will be on how to strategically manage the targeting process, gaining, retaining and growing clients. The course will examine strategy and organization management to build valuable clients for enterprise growth and profits. Case studies will be discussed regarding the problems of a firm in each module so that students are able to apply the concepts learned, as well as the strategies that will be applied in each given situation.
-
[CBEF-602]
[6 ECTS]
Public Finance
The subject aims to analyze the different fiscal policies applied in an economy by analyzing them as a reference point with the fiscal policies of other countries. Also, to analyze the fiscal aspects and their reflexes and repercussions in an economy, the various macro and microeconomic effects of different fiscal policies (restrictive, flexible, relaxing, etc.), as well as to enable students to create a real understanding of the need for taxation as "an evil without which it cannot be done" but that can create social welfare if managed fairly and efficiently. The aims of the course are: - Equipping students with knowledge of Public Finance, as one of the main pillars of macroeconomic policies and a fundamental instrument of the functioning of a national economy as a whole and as a subsystem of a country's economic system. - Equipping students with knowledge about public goods and expenses for their insurance, externalities, redistribution of social income, allocation and reallocation of income, social security and expenses for them, Cost-Benefit Analysis, income system social system, tax system and their structure, comparative aspects of public finances in developed and transition countries, the specifics of the Macedonian fiscal system, its trends and challenges, fiscal decentralization, etc. - Equipping students with the necessary professional knowledge related to the budget and extra-budgetary funds as the main instruments of fiscal policy, procedures of preparation, compilation, approval, implementation and control of the budget as well as techniques and principles of budget management for efficient management of the budget both centrally and locally. - Creating a clear picture to students of the functioning of a fiscal system by giving you reference points in terms of different fiscal theories with which they will be able to make a comparative difference and find the meeting points of operation of these systems in different. - Informing students in an informative way about the main fiscal policy indicators in the Republic of Macedonia, creating a real database on long-term fiscal trends in Macedonia by stimulating them to work independently on seminar papers and essays in the field of fiscal.
-
[C2126]
[3 ECTS]
Supply Chain Management
The subject deals with the theoretical and practical explanation of the supply chain which is necessary and indispensable for the efficient management of the function for planning, procurement, inventory control, transportation and storage. Students will learn about topics such as designing supply and distribution networks in line with the firm's business and supply chain strategy as well as improving supply chain performance through SCOR, Lean and Six Sigma techniques. Students explore how different aspects of supply chain management are integrated within the firm, as well as coordinated with suppliers, trading partners, and logistics/transportation providers to deliver superior customer satisfaction. Making sound strategic and tactical decisions learned by managing a global consumer electronics supply chain through an on-line simulation.
-
[C2127]
[3 ECTS]
Managerial Accounting
The course aims to enable students to apply new more analytical methods in the calculation, analysis, budgeting, control and evaluation of costs, revenues and profits of the company in order to make effective and efficient decision-making in the private sector of the economy, in the public sector and in other organizational systems.
-
[6 ECTS]
Electives from other units
- [CPA-101] Introduction to Public Administration
- [CPA-201] Public Leadership and Organizational Development
- [CPA-302] Introduction to Public Policies
- [EFE-132] Human Rights and Freedoms
- [CLE-203] Legal Writing and Reasoning
- [EARLT-01] Assisted Reproductive Technology and Law
- [ELE-408] Domestic Violence
- [CCS-101] Introduction to Computer Sciences
- [CCS-102] Internet Technologies
- [CCS-402] Applied Probability and Statistics
- [ECS-500] E-Commerce
- [CISM2021] Introduction to Information Systems
- [ECS3060] IT Professional Ethics
- [EFE-129] Albanian Language and Writing Culture
- [EFE-105] German Language 1-4
- [EEL-613] Multiculturalism in Teaching English Language
- [EFE-108] Intercultural Studies
- [E2539] Critical Reasoning and Thinking
- [EPRNM-02] Public Relations and New Media
- [ECM-602] Media and Society
- [CBE-101] Introduction to Economics and Business
- [CBE-103] Principles of Management
- [EBEM-503] Business Communication
- [EBE-408] Project Management
- [EBE-403] Business Plan
- [EBE-409] Corporate Social Responsibility and Ethics
- [EF999] French Language 1-2-3
- [BSIL3010] Italian Language 1-2-3
- [EFE-102] Academic Writing in English
- [EDOL-03] Digital and Online Literacy
- [ECE-02] Conversational English
- [E2529] Communication Skills in a Professional Setting in English
- [E2530] Fiction and Fun
- [E2531] English Literature and Film
- [E2540] Macedonian Language for Legal and EU terminology
-
[6 ECTS]
General elective course
- [EBA050] European Integration Economics
- [EBEF-701] Local Finance
- [EBEF-704] Labour Market
- [EBEF-801] Financial Modeling
- [EBEF-802] Fiscal and Monetary System in the EU
- [EBEE-604] Environmental Economics
- [EBEE-605] Economics of Public Funds
- [EBA034] Local Economic Development
- [EBEE-702] Global Economics
- [EBEE-801] Insurance Economics
- [EBE-802] Economic and Political Systems
- [EBEE-803] Behavioral Economics
- [EBE-402] Portfolio Мanagement
- [EFB-03] Personal Finance
- [E2612] Principles of Banking and Finance
Semester 6
-
[C2128]
[6 ECTS]
Strategy and Organization
The subject is designed to enable students to evaluate and implement key elements of strategic analysis, to choose the right strategy within a flexible plan and to encourage thinking about the problems associated with implementing the organization's formulated strategy. The aim of this subject is to teach students to think critically about the issues and problems associated with choosing a strategy in a turbulent and dynamic environment and to understand that there is no single right way to develop a strategy.
-
[CBM-502]
[6 ECTS]
Corporate Finance
The subject aims to study finance, emphasizing their application in a wide range of real-world situations involving personal finance, corporate decision-making and financial intermediation. Key concepts and applications include: time value for money, risk-return exchange, cost of capital, interest rates, pension savings, mortgage financing, capital budgeting, asset valuation, internal rate of return, repayment period , etc.
-
[C2129]
[3 ECTS]
Money, Banking and Financial Markets
The subject provides an introduction to the principles of money, banking and finance markets. The content of the course is mainly related to the study of the structure and functions of financial systems. This subject focuses on each of the three main entities that make up a financial system: financial intermediaries, securities and financial markets. It then studies the change in the relative importance of financial intermediaries and financial markets around the world, and thus performs a historical and economic analysis of the reasons for the emergence of bank-based systems and market-based systems in different countries.
-
[C2130]
[3 ECTS]
International Business
The course includes topics that incorporate business topics that take place outside the state borders. At the beginning, topics are realized with which students are introduced to the basic knowledge in this field, starting from what international business is, why international business is taught, the difference between local and international business, why international business is more difficult than local, etc. Next, the topics which are covered in this course: international business in the era of globalization, national differences in political economy, changes in culture, IHD and regional economic integrations. The second part covers topics related to IB operations such as: IB strategies, international work organization, international business entry strategies, export, import and exchange, global marketing direction and global human resource management.
-
[6 ECTS]
Electives from other units
- [CPA-101] Introduction to Public Administration
- [CPA-201] Public Leadership and Organizational Development
- [CPA-302] Introduction to Public Policies
- [EFE-132] Human Rights and Freedoms
- [CLE-203] Legal Writing and Reasoning
- [EARLT-01] Assisted Reproductive Technology and Law
- [ELE-408] Domestic Violence
- [CCS-101] Introduction to Computer Sciences
- [CCS-102] Internet Technologies
- [CCS-402] Applied Probability and Statistics
- [ECS-500] E-Commerce
- [CISM2021] Introduction to Information Systems
- [ECS3060] IT Professional Ethics
- [EFE-129] Albanian Language and Writing Culture
- [EFE-105] German Language 1-4
- [EEL-613] Multiculturalism in Teaching English Language
- [EFE-108] Intercultural Studies
- [E2539] Critical Reasoning and Thinking
- [EPRNM-02] Public Relations and New Media
- [ECM-602] Media and Society
- [CBE-101] Introduction to Economics and Business
- [CBE-103] Principles of Management
- [EBEM-503] Business Communication
- [EBE-408] Project Management
- [EBE-403] Business Plan
- [EBE-409] Corporate Social Responsibility and Ethics
- [EF999] French Language 1-2-3
- [BSIL3010] Italian Language 1-2-3
- [EFE-102] Academic Writing in English
- [EDOL-03] Digital and Online Literacy
- [ECE-02] Conversational English
- [E2529] Communication Skills in a Professional Setting in English
- [E2530] Fiction and Fun
- [E2531] English Literature and Film
- [E2540] Macedonian Language for Legal and EU terminology
-
[6 ECTS]
General elective course
- [EBA050] European Integration Economics
- [EBEF-701] Local Finance
- [EBEF-704] Labour Market
- [EBEF-801] Financial Modeling
- [EBEF-802] Fiscal and Monetary System in the EU
- [EBEE-604] Environmental Economics
- [EBEE-605] Economics of Public Funds
- [EBA034] Local Economic Development
- [EBEE-702] Global Economics
- [EBEE-801] Insurance Economics
- [EBE-802] Economic and Political Systems
- [EBEE-803] Behavioral Economics
- [EBE-402] Portfolio Мanagement
- [EFB-03] Personal Finance
- [E2612] Principles of Banking and Finance