South East European University
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Business Analytics (2022/2023)

Study Cycle: Second Cycle (Postgraduate)
Faculty: Business and Economics
Programme Code: BA-60
Academic year: 2023 / 2024
Title: Master of Business Analytics
ECTS: 60 (1 year) Accrediation
Decision: Decision for starting of the program

During the Business Analytics studies, students will gain the necessary skills to solve challenging business problems analytically using a multidisciplinary approach. More specifically, in the Business Analytics program, students will focus on managing and optimizing business processes. They will be introduced to the business economy as well as the various functional areas in the company (e.g., accounting, financial management, marketing, manufacturing and logistics, human resource management). Students will learn how the company operates every day and how its processes are organized through technology. 

The study program corresponds to the needs of the labour market. As such, it will make a significant contribution to training students to build a professional career by acquiring higher education qualifications in line with the needs of the labour market. Students are set for a promising (international) career thanks to current insights into the combination of business economics, quantitative methods and technology, managerial skills and IT and language skills.

Knowledge and understanding

Possess knowledge and understanding of the business environment, business entities and their operations in the context of applied business (economics, management, marketing, finance, programming, databases, computer and information systems, networks and data engineering).

Ability to develop and apply original and creative ideas in environments in which the areas of applied business overlap or interrelate.

Ability to apply interdisciplinary knowledge and demonstrate specialist competencies in applied business.

Applying knowledge and understanding

Ability to solve problems critically, independently, and creatively in new environments or in environments in which students have no previous experience in a multidisciplinary context of a real business environment or organizational environment. Planning, conducting, and evaluating independent business research, implementing appropriate computational tools, environments, and technologies.

Creativity and originality in the interpretation of knowledge from business processes and appropriate use of computer tools based on defined research and examination techniques. Has the knowledge to start and develop his own business.

Making judgement

Ability for creative integration and synthesis of knowledge from multiple areas related to business processes and the use of computer tools and techniques.

Ability to deal with complex situations related to business processes, to identify appropriate specialized instances in the field of business and informatics and to make sound assessments in situations of lack of complete information or data and based on personal, social, and ethical principles; and responsibilities related to the application of knowledge and understanding.

Makes business decisions at a low-level management.

Has the ability to analyse market competition.

Communication skills

Ability to clearly and unambiguously present expert conclusions, results, studies, and knowledge with the ability to adjust the style and form of expression.

Competence for critical, independent, and creatively reasoned research, evaluation of methodologies and proposing and defending new hypotheses.

Ability to initiate, lead and take responsibility for individuals and groups in cases where business competencies and IT competencies are essential.

Ability to present the results of various studies, transmit business plans to working groups and stakeholders.

Learning skills

Ability to identify personal needs and directions for individual and autonomous further education, as well as for its independent and autonomous implementation in the usual business and information areas.

Ability to take responsibility for continuing individual learning in specialized business and IT areas within a networked economy.

Uses computer skills to gain legal knowledge.

Can undertake individual and team learning.

Has the ability to do business analysis and use scientific literature and reviews by other authors. 

Semester 1

  • [CMBA01] [6 ECTS] Research Methodology
    The purpose of this course is for students to gain knowledge and understanding of different scientific theories and methodologies. Students will first be explained the basic concepts and theoretical definitions and samples of all existing research methods, direct and indirect hypotheses, variables, validity of results, BIAS and prejudices and scientific qualities and quantitative research methodologies and other methodological approaches. For each chapter students will also perform practical assignments. Upon successful completion of this course, students will be able to: know and understand the importance of basic scientific concepts; learn techniques for efficient research and information retrieval and efficient access to relevant information and literature; identify, describe and formulate scientific problems; make a careful choice of alternative research approaches, describe carefully; compare and explain the advantages and disadvantages of different scientific methods for data collection and analysis in quantitative and qualitative research; apply basic scientific methods to analyse quantitative and qualitative data; provide basic theoretical frameworks on which research will be built; review them and evaluate technical and scientific publications.
  • [CMBA19] [6 ECTS] Project Management
    The aim of the course is for students to be involved in the world of modern projects and to confront them with the opportunities and challenges of real economic life in creating projects suitable for real needs. The specific objectives of the course include how to define a given project (using several phases) and emphasize the important role of the project manager (to understand the need, scope, implementation activities, complexity of modern design, etc.). Students should be trained on how to apply modern tools and techniques of modern design management when transforming a need or creative idea into a real and documented project that will make them more inventive and competitive in the competitive labour market.
  • [CM198] [6 ECTS] Market Research
    The aim of this course is to teach students to understand the relationship between market research and decision making, by getting acquainted with the processes used in the formulation and implementation of market research. Students will also understand the market conditions in which research is conducted and applied, including the methodology used in market analysis. The range of qualitative and quantitative techniques and methods available in market research, including their applicability and limitations, will also be understood.
  • [CM182] [6 ECTS] Collecting, Aggregating & Managing Data
    Database management systems are at the heart of modern business information systems. Data management, which focuses on data collection, storage, and retrieval, constitutes a core activity for any organization. Topics covered in this course include conceptual design of database systems using the entity relationship model, relational design, and normalization. The focus for this course will be on the relational database model with SQL as a language for creating and manipulating database objects.
  • [6 ECTS] Elective course
    • [EFB-02] Game Theory and Business Strategy
    • [C2138] Financial Reporting and Decision Making
    • [E2579] Real Estate Finance and Investment Analysis
    • [E2580] Sustainable Enterprise
    • [E2581] Leadership, Teamwork and Diversity
    • [E2582] Accounting Information Systems
    • [E2583] Innovation Management
    • [E2584] Investment Management
    • [E2585] Negotiations for Resolving Conflicts and Leading Change
    • [E2586] Trade Analytics
    • [E2587] CRM and Digital Analytics
    • [E2588] Financial Data Analysis
    • [E2589] Business Process Management
    • [E2590] Business Logistics
    • [E2591] Digital Business
    • [E2592] Digital Marketing
    • [E2611] Total Quality and Performance Management
    • [EM559] Business Consulting

Semester 2

  • [BE-MA-THESIS] [30 ECTS] Master Thesis
    This module enables students to transfer their research skills and knowledge and to do the most complex task- writing their master thesis. The module aims to be fully practical and students to acquire the necessary knowledge and skills to approach writing the thesis. The module has unique return result-to enable students to write the master thesis with minimal difficulties, and with maximum efficiency. The course aims to improve research techniques and style of writing the paper, taking into account the prevention of the usage of illegal means, such as plagiarism and infringement of copyright, which are prohibited by the Statute of SEEU.