The Business Analytics and Artificial Intelligence study program is designed to respond to the increasing demand for professionals who can combine business knowledge with advanced analytical and artificial intelligence skills. Modern organizations rely on data-driven decision-making, predictive analytics, and intelligent systems to remain competitive in a rapidly evolving digital economy. The program integrates core business disciplines with modern analytical tools, programming skills, and artificial intelligence applications. Students develop competencies in data analysis, machine learning, database systems, and digital business strategy, while maintaining a strong foundation in economics, finance, management, and marketing. A particular emphasis is placed on the practical application of analytics and AI in business environments, including supply chain management, financial analysis, digital transformation, and strategic decision-making. Students gain experience with programming languages such as Python and analytical tools used for business intelligence, data mining, and machine learning. The program also reflects the growing importance of ethical governance of artificial intelligence, digital transformation, and the use of intelligent systems in organizations. Through courses such as AI Regulation, Governance and Ethics, Intelligent Systems and Agentic AI, and Machine Learning, students acquire the knowledge required to responsibly develop and implement AI-driven solutions.
The study program prepares graduates for careers such as:
● Business Analyst
● Data Analyst
● AI Business Specialist
● Business Intelligence Analyst
● Digital Transformation Consultant
● Data-driven Strategy Analyst
Graduates may also continue their studies in postgraduate programs in business analytics, artificial intelligence, digital business, or data science. The program also addresses ethical and regulatory aspects of artificial intelligence. Students gain knowledge about responsible use of AI, algorithmic transparency, and governance frameworks that are increasingly required in modern organizations and in European regulatory frameworks.

Knowledge and understanding

Applying knowledge and understanding

Making judgement

Communication skills

Learning skills